Here is an idea for you guys at Apple who make decisions regarding iTMS, and I know you all read this blog. It would be great if customers were given the ability, after renting a movie, to be able to buy it and just pay the difference. After I watched “Once” I wished I had bought it, but I’m not going to spend $10 more (or whatever the purchase price is) after spending $4 to rent it. The movies expire and auto-delete 24 hours after you watch. Apple should give renters the opportunity to pay the difference within that time frame and keep the movie if they really like it after renting. How about it, Steve? You’ve already paid for the bandwidth, so like Mr. Lesko says, it’s free money!